I learned a lesson over the weekend regarding using Facebook as an event planning platform. I stopped actively using Facebook early this year so I’m only vaguely familiar with the event planning tools that the site offers but from what I’ve heard and seen they’re very functional for most event planning needs. The caveat that became glaringly obvious over the weekend is that when planning an event on Facebook it is easy but unsafe to assume that those you might want to participate in the event are using Facebook at least enough to be aware of the event. That means paying careful attention to whether they are responding to the event invitation or event related postings or else, more effectively, you should reach out with event details in some was that is more targeted than just adding it to your Facebook.
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