7 Minute Lull

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Most people have heard of the 7 minute lull. It is the idea that conversations tend to have a lull in them at regular intervals (theoretically 7 minutes). I have come to the conclusion that blogging has a similar phenomenon. This is based not only on my own blogging, but the blogging of many other bloggers I have read over the years. Everybody takes breaks from posting occasionally.

After 12 days of posting every day I discovered that I had not posted for two days in a row. That doesn’t worry me, but it got me thinking about the phenomenon. I have ready many times about the large number of blogs that get started and then die in their infancy. This is why. Many people, once they hit that first lull, never get back to blogging. The experiment ends and their voice goes silent.

I will not argue that everyone should get past that first lull, I know that blogging does not suit all people, but it is interesting to see the pattern. I suspect that most blogs that die do so on the first lull. Put another way, most blogs that survive the first lull will survive long term.